How It Works
Our Approach to Growth
Learn more about our process
While each company has a unique set of challenges and budget we've laid out our preferred approach to growth outlined below in six simple steps. Depending upon your growth goals/objectives we may recommend only a subset of the steps outlined below.
Preparing for Success
Research & Analysis
Step 1: Keyword Research / SEO Analysis
As a technology company, keyword research is essential to ensure that your website and marketing campaigns are targeting the right audience. By conducting keyword research, you can identify the terms and phrases that potential customers are using to search for products and services like yours.
We will help you understand the ideal keywords related to your IT business that you should target and we'll provide you with a complete analysis including the amount of traffic, leads and revenue we can help you generate based upon the online demand for your products/services.
At the end of this stage we'll have a solid understanding of your competitors positions and what it will take to have you capturing market share and roughly how long it will take.
Laying The Foundation
Asset Creation / Optimization
Step 2: We plan, publish and optimize content for Google rankings.
As content marketing has become an increasingly important part of technology companies' marketing strategies, it's important to understand what content marketing is and how it can be used effectively.
Common content marketing tactics used by IT companies include creating blog posts, whitepapers, ebooks, infographics, webinars, and case studies. As with any marketing effort, it's important to ensure that the content you create is relevant and valuable to your target audience.
We'll help you identify gaps in your content library, optimize existing webpages and create fresh new assets designed for keyword acquisition, dominating Google rankings while delighting your readers.
Reverse IP Lookup
Make Anonymous Traffic Known
Step 4: We identify businesses coming to your website.
Lead conversions generally account for maybe ~2-5% of your web traffic depending upon your industry and product/service offering. And we want these, these leads end up becoming a great source of revenue for your business.
But, what about the other 95%+ of traffic that does not convert?
With reverse IP lookup tools (e.g. Zoominfo or Lead Forensics) we can identify high value prospects coming to specific pages on your website and target them with highly relevant and timely info related to the products and services you offer.
Buyer Intent Signals
Step 5: Identify prospects based upon your ICP
Buyer Intent software provides businesses with the ability to track and analyze the online behavior of their potential customers. By understanding what keywords and phrases potential customers are searching for, businesses can tailor their marketing efforts to better match the needs and interests of their target audience.
In addition, Buyer Intent software can also help businesses to identify potential customers who are in the early stages of the buying cycle, and to track the progress of those customers as they move through the sales funnel.
Gain the upper hand on your outreach efforts by getting buyer intent data in real time. Knowing when and how to target your ideal customer profile is a powerful way to increase conversions, leads and revenue.
Secure More Opportunities
Turnkey BDR Services
Step 6: Deploy Business Development Reps
Business Development Representatives (BDRs) provide the glue that bridges the gap between marketing and sales. Our turnkey BDRs identify high value leads showing web behavior and/or buyer intent signals and target them with effective messaging via email, phone and social channels powered by HubSpot CRM and ZoomInfo.
This combination of data, technology and people is a powerful system to drive more traffic, leads and revenue on a consistent and repeatable basis.
We help companies hit their numbers and grow. Get in touch with our marketing experts and learn why we’re the agency of choice for B2B companies serious about growth.
Send us your contact details and we'll be in touch in no time.