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Step 1: Keyword Research / SEO Analysis
As a technology company, keyword research is essential to ensure that your website and marketing campaigns are targeting the right audience. By conducting keyword research, you can identify the terms and phrases that potential customers are using to search for products and services like yours.
We will help you understand the ideal keywords related to your IT business that you should target and we'll provide you with a complete analysis including the amount of traffic, leads and revenue we can help you generate based upon the online demand for your products/services.
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Step 2: We plan, publish and optimize content for Google rankings.
As content marketing has become an increasingly important part of technology companies' marketing strategies, it's important to understand what content marketing is and how it can be used effectively.
Common content marketing tactics used by IT companies include creating blog posts, whitepapers, ebooks, infographics, webinars, and case studies. As with any marketing effort, it's important to ensure that the content you create is relevant and valuable to your target audience.
We'll help you identify gaps in your content library, optimize existing webpages and create fresh new assets designed for keyword acquisition, dominating Google rankings while delighting your readers.
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Step 3: We further optimize your assets & domain to help you dominate Google rankings
Guest posting is a popular strategy for driving Google rankings and building backlinks to your website. By publishing articles on established blogs or websites in your field, you can gain valuable exposure for your brand and increase your authority in your industry.
We'll help you secure high authority "do follow" backlinks at scale to further solidify your Google positions ensuring you capture the majority of the online traffic looking for the software/services in your particular market/industry/geography.
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Step 4: We identify businesses coming to your website.
Lead conversions generally account for ~2-5% of your web traffic depending upon your industry and offering. But what about the other 95%+ of traffic that does not convert? With reverse IP lookup tools (e.g. Zoominfo or Lead Forensics) we can identify high value prospects coming to specific pages on your website and target them with highly relevant and timely info related to the products and services you offer.
Step 5: Identify prospects based upon your ICP
Gain the upper hand on your outreach efforts by getting buyer intent data in real time. Knowing when and how to target your ideal customer profile is a powerful way to increase conversions, leads and revenue.
Step 6: Deploy Business Development Reps
Business Development Representatives (BDRs) provide the glue that bridges the gap between marketing and sales. Our BDRs identify high value leads showing web and/or buyer intent behaviors and target them with effective messaging via email, phone and social channels powered by HubSpot CRM and ZoomInfo.
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