Inbound
Marketing
Services

 

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Scale Up Your Business with Our Inbound Marketing Services

Are you looking for effective ways of attracting new customers and increasing sales? Do you want to increase your web rankings and generate more leads? Well, we've got just the solution for you.

Our catalog of Inbound Marketing services and Sales Enablement services will help increase your Google rankings, grow your web traffic, increase your lead volume and help you land more customers.  

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Inbound Marketing

INBOUND MARKETING

Get your product and/or service into the public sphere through a collaboration of effective web design, content marketing and search engine optimization. 

Email Marketing

Email Marketing

EMAIL AUTOMATION

Email automation is a powerful weapon, we setup email automation campaigns the way it was intended, sending only relevant messages to interested contacts. 

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Web Design

WEB DESIGN

Good webdesign should have one goal in mind: converting traffic into customers.  We create fast and secure sites that rank, convert and support prospects through their buying process.  

Link Building

Link Building

LINK BUILDING

We help clients gain domain & URL authority through tactical backlink building campaigns.  These turnkey campaigns are designed to boost Google rankings for highly competitive search terms/phrases in your industry.

Conversion Rate Optimization

Conversion Rate Optimization

CONVERSION RATE OPTIMIZATION

We are experts at creating compelling calls-to-action to get web traffic to engage across a variety of channels e.g. forms, interactive guides, chat, phone and SMS.

Content Creation

Content Creation

CONTENT CREATION

Our team of experienced content marketers, create unique offers optimized for SEO and designed to delight and bring value to readers.

SEO

Search Engine Optimization

SEARCH ENGINE OPTIMIZATION

Your Inbound Marketing results are only as good as your understanding of SEO. Our content, while created for the reader, is mindful of Googles' 200+ ranking factors.

Sales Development

Sales Development

SDRS ON-DEMAND

Too many leads to follow up? We'll deploy dedicated Sales Development Representative (SDR) to help manage your lead funnel and promote the right leads at that right time.

Sales Enablement

Sales Enablement

SALES ENABLEMENT

We help close the loop between sales and marketing by leveraging a common set of tools and processes to ensure no leads slip through the cracks.

 

Our Take On Inbound Marketing

Inbound Marketing means many things to many people. In our view, simply stated, it's a method of coming alongside potential customer by helping them on their buyer's journey, on their terms. You earn the prospects attention by offering high quality content that helps them find answers to their questions. 

Inbound marketing is not pushy or intrusive. In fact, it's helpful and timely. And it's incredibly effective at generating new business relationships.  

The methodology behind inbound marketing pairs perfectly with the way buyers are making buying decisions today. In fact, more than 70% of B2B buyers have fully defined their needs before engaging with a sales representative, according to Miller Heiman.  

Inbound Marketing done correctly will enable your brand to be considered the go-to authority and thought leader in your particular space.  Your online presence helps build trust and credibility so that when prospects have a need they think of you or your brand.

In essence, the real power of Inbound Marketing comes from information designed for consumption by different personas with different needs. This consumable information can be packaged in the form of an e-book, a whitepaper, a blog, a video, a webinar, a podcast, infographics or some other format that is relevant to the buyer. 

Inbound Marketing done well is hard work.  In our view, it requires three necessary components to be effective. Just like a 3-legged stool, if you remove one leg from the stool it falls over.

 

1. DOMAIN EXPERTISE:

First and foremost you need an agency who understand your industry.  It's the nuance that's going to differentiate you between your competitors.  Your Inbound Marketing team needs to have this level of domain knowledge to be effective. Without it you'll sound like every other marketing "fluff" piece that never gains traction or produces any real results. 

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2. SEO APTITUDE:

I know it's shocking but many Inbound Marketers don't have a solid grasp of SEO fundamentals. You can have an amazing content strategy and really deep domain expertise but without understanding how search engines work all that great work will be done in vain. Creating high quality unique content is only as good as your SEO expertise. 

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3 SALES MINDED:

Many marketers don't have a sales background, which causes them to become too focused on lead quantity vs lead quality.  You want to partner with an agency that is laser focused on driving highly qualified, sales ready leads.  The only way to create these high quality leads is to think like a sales person, not a marketer.  

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OUR SERVICES ARE POWERED BY HUBSPOT

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HUBSPOT CMS

ATTRACT MORE WEB VISITORS

The HubSpot CMS is designed for speed, security and reliability. This enables us to build customized, mobile friendly websites designed for  your audience to engage with your brand.

The HubSpot CMS allows us to create unique content that delights your readers and is optimized for search engines. 

When we combine the right technology with the proper strategy this allows us to help you rank for those ideal keywords that will in turn drive web traffic to your site.

Includes

  • SSL Security
  • CDN backed performance
  • Personalization for every visitor
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HUBSPOT MARKETING HUB

GROW LEADS THROUGH CONVERSION OPTIMIZATION

The HubSpot Marketing Hub provides all the necessary tools to grow your web traffic and convert them into sales ready leads. 

Attracting readers to your website is only half  the battle. You need the prospects to take action. This is where CTAs, ChatBots, forms and landing pages come into play. The content we'll create for you and your readers will drive interest, but it is the call to actions that really seals the deal.

With the HubSpot Marketing Hub we'll be able to create CTAs that compel readers to act and engage with you, on their terms through powerful automation that feels personal and relevant.  

Includes

  • Blog, Landing Page, CTA creation
  • Workflow Automation
  • ChatBots
  • Video
  • Social Media Distribution & Monitoring
  • Reporting & Dashboards
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HUBSPOT CRM

CLOSE THE LOOP WITH PAYING CUSTOMERS

Every marketing dollar spent on marketing should not only be spent wisely but should also have a clear return on investment, which is why we are big on closed-loop marketing.

And since the HubSpot CRM shares a common database with the Marketing Hub and HubSpot's CMS you get closed loop reporting out of the box.

HubSpot's CRM empowers your sales reps with actionable insights, prospect data and automation tools to efficiently follow up on the right prospects at the right time while guiding them through your prescribed sales process.  Further, Sales managers will gain complete visibility into the sales funnel for better reporting forecasting. 

Includes

  • Contact & Task Management
  • Opportunity Management
  • Sales Forecasting
  • Sales Enablement & Automation
  • Sales Intelligence Tools
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INBOUND EXPERTISE WE BRING TO THE TABLE

HubSpot alone won't solve your lead generation problem. 

That's where we come in, Oak City Inbound has the expertise to get you up and running on HubSpot so you can focus on converting new leads into happy customers.

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Implementation

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Content Creation

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Automation

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Sales Enablement

  • Web Design & Optimization
  • HubSpot Setup
  • HubSpot Migration
  • Blog
  • Web pages
  • Landing pages
  • Video
  • SEO
  • Calls-to-Action
  • Lead Scoring
  • Lead Routing
  • Data Management
  • Social Media
  • Lead Nurturing
  • Reporting & Analytics
  • Sales Enablement 
  • HubSpot CRM setup
  • Sales Email Asset Creation
  • Sales Pipeline setup
 

Let's Discuss Your Marketing Needs!

 

Let's Do This!