Do You Want More Web Traffic?
Of course of you do! Who would say they have enough web traffic, right?
The REAL question is - how do you gain additional traffic, leads and customers?
There are countless marketing guru's touting the benefits of SEO optimization, A/B testing, conversion funnels, Facebook marketing, remarketing, blogging, podcasting, Google PPC and more.
While all these things are great. Where do YOU focus your time?
Take just one of these elements, SEO for example: Google's search algorithm contains over 200 ranking factors they employ to determine where to rank a URL for a particular search query.
Where does one even begin to focus on first?
Here's the reality you will NEVER be able to hit all 200 ranking factors and that is OK.
Here at Oak City Inbound we don't focus on all 200 factors. Why? Because it’s practically impossible. Even if we could, there's really no way to measure for this.
Yet despite the complexity and noise in our industry, our team is still able to get amazing results because we've figured out a few tactics that actually move the needle for our clients.
Just take a look at the screenshot below…
This particular client (Software Company) had zero organic search results when we first engaged with them, much less conversions (leads). To be fair, they were a brand new company with a brand new site.
Now fast forward 12 months and here is the growth in organic traffic my team was able to produce....
YES – That’s right, their organic traffic went from less than ~50 visits per month to over 2,000+ per month in just 12 months without spending a single dollar on paid advertising.
This surge in INBOUND traffic netted them ADDITIONAL $4 million in sales during their first 12 months.
If you think that’s impressive, this client's Google search rankings ranks #1 and #2 for the most competitive search terms in their industry. Including Google Snippets in most cases! (keywords and URLs blurred to mask their identity)
BTW, check out the "CPC" column amount below. This is what their competitors are spending on average per click for the same keywords. A quick calculation of click through ratios (CTR) determined by position, multiplied by average search volume, multiplied by the average cost per click would indicate that competitors would need to spend around $19,000 per month on Google AdWords for the same prime real estate on Google.
If you're not familiar with CPC it stand for "Cost per Click" When you search something in Google, these are the results you see just above the organic rankings. The higher the placement the more expensive the bid.
In theory this sounds great, however the latest reports suggest Google Ads capture only ~15% - 20% of the total traffic for a particular search query.
So, let me ask you. Would you rather pay $10, $30 or $60 dollars for every single click?
Or build a repeatable, predictable and scalable marking machine that pays dividends for years to come.
I'll let you decide!
Traffic growth is important. But it's not the only metric. After all, an increase in traffic doesn't do anything for you if you can't convert the traffic, right?
Take a look at this screenshot.
This particular client (Technology Consulting) had sufficient traffic compared to their industry peers but had abysmal conversion rates and knew they needed expert help.
After analyzing their domain, keyword performance, backlinks and more it was determined they needed to overhaul their existing website design and optimize their blog copy along with updated calls to action & landing pages.
In just 19 months we took their initial 0.17% conversion ratio all the way to 5.57%!
THAT'S A 3,276% INCREASE IN CONVERSION RATIOS IN 19 MONTHS!
So the real question isn’t if we can grow your traffic or help you increase your conversion rates.…
it’s whether or not we feel we can be successful with your organization.
As I mentioned before, we tend to only work with B2B companies between 10 - 100 employees (SMB's).
We like focusing on what we are good at and only that, which is: driving traffic, leads and revenue through your website.
SO — if you want to grow your business, keep reading…
Step 1 Do This First
Enter your domain and email address so we can analyze your existing site. This is absolutely FREE for you.
You will get a copy of the results too.
This will provide us a general foundation of what were working with.
Step 2 Here’s What Will Happen Next
Once we get the results of the audit, our team will review your current keyword rankings, backlink quality, competitive landscape and other factors to determine how we can make the biggest impact on your business.
You will hear from us within 24 business hours after submitting your site audit to schedule your initial inbound marketing consult.
Your initial call will be between 30 and 45 minutes. This is where we get a chance to hear more about you, your business and we'll share our feedback on what we think you need to grow your business.
After the initial consult, if you see the value in working together, awesome. We'll coordinate next steps to take you on as a client.
If you don’t want to move forward, that’s OK too.
Worst case scenario you would have received some free advice which will help you generate more traffic and sales, should you decide to put them into practice.
Is today going to be the day you step up and take your business to the next level?
Enter your URL and email address above to start the process or click the button below to engage.
The team will be in touch right away to schedule a time to chat.