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Inbound Marketing for Software & Technology Companies

 

EXTRAORDINARY RESULTS REQUIRES UNIQUE EXPERTISE

Inbound Marketing is foundational for creating a predictable and repeatable lead generation program for software companies.

Businesses that provide software solutions & consulting services understand better than most how transformative their products & services can be for their clients.  Yet, oftentimes fail to understand how to deploy technology and services internally to grow their bottom line. Is this you?  

Deploying an integrated set of Inbound techniques and SEO tactics can be a game changer for companies that currently do not focus on organic traffic as a source of revenue.  In the world of organic search traffic, its a zero sum game. If your company/offering isn't seen within the first few results you may as well be invisible.  

Here's why Inbound Marketing for software and services companies makes sense:

  • Complex products and services require a longer buying cycle that start with online research and social proof
  • 67% of the buyer's journey is completed online prior to meeting with a sales rep (SiriusDecisions)
  • 57% of purchase decisions are made before the customer calls the supplier (CEB)
  • Buyers buy from trusted sources. Are you considered a thought leader in your industry?

 

Are you ranking first page for your industry terms & phrases?

If not, you're going to love Inbound Marketing. Inbound enables small and medium sized companies to compete and win the attention of buyers producing results month over month, year after year, in perpetuity.  

 

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Start generating more inbound leads today with this user friendly guide packed with relevant tips and tricks (and what to avoid) when it comes to generating inbound leads. 

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We Help Software Companies Grow

Unfortunately, there is no magic formula that will help you rank number one every time, however we understand the B2B software industry, your buyer personas & their buying process, and the ranking factors that Google looks for. This unique set of skills set enables us to help your company drive more organic traffic, create more leads, resulting in additional customers and revenue for your business.

Area's we specialize in include:

  • Enterprise Resource Planning (ERP) VARs
  • Cloud-based / SaaS Software providers and resellers
  • Management Consulting Firms
  • IT Consultancies

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