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Industry: Commercial Real Estate
Methodology
Our approach to driving more traffic, leads and revenue for our clients within the commercial real estate industry.
Unique Expertise For Real Estate Success
Make Inbound Marketing a foundational aspect of your lead generation efforts for predictable, repeatable organic traffic and deal flow.
Today's real estate consumers are turning to the internet and peer-review sites to gather information about their next real estate transaction. Long gone are the days of driving all over town looking for "For Sale" signs, calling a real estate agent or picking up a news paper for available listing. In the world of organic search traffic, its a zero sum game. If your company/offering isn't seen within the first few Google results, you may as well be invisible. Deploying an integrated set of Inbound techniques and SEO tactics can be a game changer for real estate companies that have not focused on organic traffic as a primary source of revenue.
While many of the tactics and strategies used to drive organic traffic and leads are the same across many different types of industries, working with an Inbound marketing agency that has real life experience in the commercial real estate sector is a huge differentiator. Being able to speak the language of the buyer/seller and providing them the information they are searching for, when they want it, is what will make your real estate firm stand out from the rest. After all, real estate is a relationship business and Inbound Marketing naturally re-enforces relationship building through your digital assets.
Here's why Inbound Marketing for commercial real estate companies makes sense:
- Complexity surrounds real estate transactions, requiring significant online research and social proof
- 67% of the buyer's journey is completed online prior to meeting with a sales rep (SiriusDecisions)
- 57% of purchase decisions are made before the customer calls the supplier (CEB)
- Buyers buy from trusted sources. Are you considered a thought leader in your real estate sector?
Start generating more inbound leads today with this user friendly guide packed with relevant tips and tricks (and what to avoid) when it comes to generating inbound leads.
Step 1: Keyword & Competitor Research
In order to be successful in commercial real estate, understanding Inbound Marketing fundamentals is essential. Conducting proper keyword research is the first and most important aspect of an inbound marketing program for commercial real estate. Knowing the questions your audience is asking and being able to provide them the answers is key to driving increased awareness of your brand and offering.
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Step 2: We plan, publish and optimize content for Google rankings.
Any commercial real estate firm worth their salt knows that content marketing is essential to success. After all, content is what helps you attract and engage potential clients. It's what helps you build trust and credibility. And it's what helps you close deals. Simply put, content is king when it comes to commercial real estate marketing.
We'll help you identify gaps in your content library, optimize existing webpages and create fresh new assets designed for keyword acquisition, dominating Google rankings while delighting your readers.
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Step 3: We help you grow your Domain Authority (DA)
Domain Authority is a metric used by SEOs to determine the strength of a website's backlink profile. The higher a website's Domain Authority, the more likely it is to rank in search engines.
There are several factors that contribute to Domain Authority, including the number and quality of inbound links, the age of the domain, and the popularity of the website. Domain Authority is not an exact science, but there are a few simple things that businesses can do to improve their Domain Authority and increase their chances of ranking in search engines.
Guest posting is a popular strategy for increasing Domain Authority which drives up your Google rankings. We'll help you secure high authority "do follow" backlinks at scale to further solidify your Google positions ensuring you capture the majority leads looking for commercial real estate agents in your local market.
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Step 4: Maximize your local SEO presence
For local businesses, SEO is essential for generating visibility and attracting new customers. One important element of local SEO is maintaining a strong and consistent presence in online local business directories. These directories are used by consumers to find local businesses, and they often feature prominently in search engine results pages. We'll ensure your business information is included in all the directories relevant to your business and that your business information is displayed consistently across all directories.
By doing so this will help ensure you get listed at the top of local organic search results every time.
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Step 5: Launch AdWord Campaign
Google Ads can be an extremely effective tool for commercial real estate firms, helping them to generate new leads and connect with potential sellers and buyers at a low cost. With Google Ads, brokers are able to carefully target their audience based on factors like location, search keywords, and browsing habits. By creating focused ads that cater to specific groups of people, brokers can more effectively reach potential sellers and buyers who are already interested in their services.
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