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10 min read

Best Inbound Marketing Tools for growing traffic, leads & revenue in 2022

By Marketing on Dec 21, 2021 8:17:00 AM

A successful inbound marketing program requires the right blend of technology and strategy. A great strategy combined with subpar tools or poor strategy combined with great tools will generally yield dismal results. Yet, the right strategy, with the right tools, will almost guarantee success with inbound marketing.

We've hand-selected 13 of our favorite inbound marketing, SEO, and sales enablement tools ranging from paid foundational platforms to free niche chrome extensions all designed with a common purpose, to grow your website traffic, increase your lead conversions and help you gain more customers. 

9 min read

How a Google Adwords Consultant Helps Your Business Grow Online

By Marketing on Sep 18, 2020 3:28:24 PM

Almost 50% of small businesses have already started using pay-per-click (PPC) advertising to reach customers. If you haven't started using PPC yet, there's a chance your competitors are drawing in those customers instead. 

Topics: Google PPC Marketing Google AdWords
10 min read

Grow Leads & Revenue with These 6 B2B Marketing Automation Tactics

By Marketing on Aug 13, 2020 3:35:58 PM

If you've been paying attention to the massive shift of traditional marketing efforts to that of digital marketing, you'll notice that automation is one of the primary drivers for business leaders looking to take their marketing game to the next level.

Topics: Marketing Automation
13 min read

ERP Software Lead Generation Tactics (That Actually Work)

By Marketing on Jun 24, 2020 9:18:19 AM

Generating ERP software and service leads as an ERP Value Added Reseller (VAR) can be difficult work. Oftentimes you are competing directly against large software companies with large marketing teams and budgets.  Not to mention hundreds of VARs pitching various ERP applications and related services.  

How do you cut through all the noise?

When you combine a lack of marketing know-how, with a complex product like ERP software, coupled with a long sales cycle, the struggle is real, especially for VARs trying to drive new ERP sales revenue.

If you're a ERP VAR selling Oracle-NetSuite, Sage-Intacct, Microsoft Dynamics, Infor or SAP ERP products and not getting dozens of leads each month from your website investments this blog is just for you.

In this post I'll show you everything you need to know to start generating new ERP leads (and sales cycles) in short order. 

6 min read

How VARs Can & Should Drive More ERP Sales Through Online Marketing

By Marketing on Jun 2, 2020 1:01:12 PM

Let's face it. Marketing can be difficult. Especially when you don't have the time and resources dedicated to seeing it through.

8 min read

5 Inbound Marketing Examples That Help Businesses Drive Revenue

By Marketing on May 18, 2020 4:01:07 PM

Inbound marketing comes in at the perfect time, just when more customers are growing tired of traditional marketing approaches. It's all about creating valuable content that has a positive impact on readers and their businesses. 

2 min read

Tip of the week: Tracking Revenue by first page seen in HubSpot

By Marketing on May 15, 2020 3:42:55 PM

Have you ever wanted to see how much total pipeline and/or revenue your content generation efforts produce but not quite sure how to tie it all together.

Or perhaps your digital marketing agency promised the world but their content doesn't drive the kind of results (revenue) you are looking for.

This week's post will show HubSpot user's (and prospects) how quick and easy it is to build a cross object report linking revenue from HubSpot CMS to the contact's first interaction with your content.   

9 min read

Top 6 Marketing Strategies for Tech Companies

By Marketing on Apr 9, 2020 3:31:55 PM

Are you struggling to attract new clients to your technology company? You're not the only one. In fact, 65% of businesses say generating traffic and leads as their biggest marketing challenge.

6 min read

Inbound Marketing Ideas To Deploy During the COVID 19 Crisis

By Marketing on Apr 7, 2020 4:21:48 PM

As an Inbound Marketer, during this pandemic, I’ve been doing a lot of thinking about various types of low cost marketing strategies and tactics that B2B companies can leverage now during the next 30-60-90 days to maintain and grow traffic, conversions and sales opportunities and prepare you to take advantage of pent of demand in the coming months.

While this list is not exhaustive, it’s meant to provide three quick wins at price points that don’t require substantial budgets and take months (or years) to deploy.

Each of these tactics below can be up and running within 30 days or less.

4 min read

Inbound Marketing For Software Companies: Does it work?

By Marketing on Mar 29, 2020 3:59:54 PM

So you are curious about the potential impact of Inbound Marketing on your sales organization. You've read blogs, heard stories, attended webinars but still unsure if its the right approach for your software company. This blog will highlight some of our experiences leveraging Inbound Marketing & Sales strategies for SaaS ERP, CRM and Financial Management Software companies.

8 min read

9 Things About Inbound Lead Generation You Didn't Know

By Marketing on Mar 23, 2020 2:00:38 PM

Marketing has changed so much in the last decade that it's become an entirely different beast. Modern marketing has done a 180° turn, and if you haven't moved with it, now's the time to act. 

11 min read

Keyword Research for SEO

By Marketing on Mar 6, 2020 5:25:03 PM

Did you know that the single phrase “Keyword Research Services” generates between 200 and 400 search queries each month on Google? Once you factor in all the different variants of this search, we're talking several hundred queries, if not thousands, every single month.

Topics: keyword research